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Embracing Sustainability Strategy: How you can easily implement it and master the change aspects in your company

Change Sustainability Dize
Change is part of Sustainability Implementation - - A great opportunity for companies

Sustainability has become an increasingly important asset for individuals and businesses. As expenditures for utilities and resources continue to grow, prices increase, it’s clear that change is necessary and helpful for companies.

In order to address these aspects, businesses can develop a sustainability strategy that helps to decrease expenditure

However, accomplishing this is easier said than done.

The main part of employees will support the necessary changes, however, this also means to change beloved habits and acquire new ways of working. Therefore, along with all the benefits, implementing sustainability measurements also is a challenge.

Implementing a sustainability strategy requires companies to partially or, depending on what their operations are, fundamentally change the way they operate, change habits and processes, which can be a daunting task. Yet, this is a great opportunity for each company and for employees that want to gain back their work motivation.

In this blog post, we’ll discuss some of the biggest challenges companies face when implementing a sustainability strategy, and provide some good practices that will help businesses embrace change and make progress in developing a more sustainable future.

Learn how you can be Embracing Sustainability Strategy: and how you can easily implement and master it with the right foundation.

The Challenges of Implementing Sustainability Strategy

There are several challenges that businesses face when they attempt to integrate sustainable practices into their operations:

  • Lack of resources and knowledge: Many businesses lack the resources and expertise to implement sustainable practices.

  • Lack of Time: implementing sustainability needs time. Firstly, because know-how needs to be acquired (or researched), secondly, the relevant topics need to be understood and thirdly, then implemented.

  • Money / Monetary Investments: quite often, sustainability is connected with investments - depending on the business operations and on the sustainability goals (e. g. carbon zero strategies) the turn-over may not be an immediate one but lay in the future. However, smaller investments can already bring the desired change and smaller investments can pay off within one or two years.

  • Resistance to change: Implementing sustainable practices requires changes to a business’ operations, which can be met with resistance from employees and other stakeholders. However, there are simple methods to use and gain the support of the whole team. (Get our book "Boost your green leadership skills" with powerful methods to engage everyone)

  • Lack of accountability and measurement: Proper measurement and accountability, businesses is necessary to track and report on the progress towards sustainability goals. This also motivates to reach the goals.

With our progressive CSR-Facilitator-Program companies are able to easily install a basic relevant environmental management program 8DIN ISO 14001) and sustainability - CSR - with the team with litte time investment. Talk to us for more information.

Good Practices for Implementing Sustainability

There are several good practices that businesses can follow to help them successfully implement a sustainability strategy.

  • Leadership and Commitment: Companies that prioritize sustainability must have senior leadership that is committed to the cause. Leaders should support employees to integrate sustainable practices into the business’s overall objectives

  • Employee Involvement and Education: Engaging employees is key in building a culture of sustainability within the organization. Companies should consider sustainability training programs and encourage employees to provide feedback and ideas. It´s important however, that this is also integrated into the activities and ideas brought into companies life. The most easy way to implement sustainability is by asking employees what they think should be done. The one who does the job most often knows how to "green" it.

  • Collaboration and Partnership: Businesses should work with other organizations, stakeholders, and experts to develop and implement sustainable practices. This approach can lead to more creative and innovative solutions.

  • Prioritization and Integration: Companies must ensure that sustainability objectives are integrated into their overall business strategy. Sustainability can and must become a natural part of the decision-making process and be prioritized throughout the entire organization.

  • Continuous Improvement and Measurement: Setting benchmarks and regularly measuring progress can help companies stay accountable and make improvements. Organizations should also look for ways to improve their practices and learn from best practices.

plant the seeds to green your company
Plant the seeds to green your company


In summary, developing a sustainability strategy is essential in today’s business world and can help companies stay competitive and create a more equitable and sustainable future. Above all, already by implementing small changes and sustainability activities together with employees, they company gains sustainable impetus and decreases costs.

While the challenges of implementing sustainability can be significant, developing a strong foundation of leadership, employee involvement, collaboration, integration, and continuous improvement can help companies overcome these obstacles and achieve success.

By adopting sustainable practices, businesses will not only contribute to a healthier planet, but also attract more environmentally conscious consumers and are prepared for business clients asking for their activities. At the same time enterprises stay ahead of future regulations.


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